The Ask: A stealth Silicon Valley Series A startup — looking to stay under the radar and protect sensitive IP in development — needs to find the sweet spot between communicating brand equity to investors and B2B, while maintaining discretion.

The Solution: I designed an ident that lives in their current burgeoning e-commerce sector, as well as possesses the climate-conscious goals of automating technology to help humanity and planet. Building off a lightweight, efficient brand design system, I led VD/UX on mobile webkit app projects, corporate communications, packaging and signage.