The Ask: Absolut approached my team at 360i to design a national key image to be implemented across in-store and print media buys for the duration of summer. Following a push for key flavors linking to social campaign content around summer cocktails, we were asked to design a look and feel nationally fitting for markets from inner-city liquor stores, to beach-front bars and OOH signage.

The Solution: I designed a series of print and retail friendly adverts around our team’s “All Flavors Welcome” campaign language. Playful summer scenes and neutral-location abstract spaces rounded out a collection of flavor-forward, playful summer advertisements.