The Ask: Canon’s annual attendance at the Las Vegas NAB Expo spends big on vendor booth real estate and showcasing their newest product advances. My team at 360i was tasked with branding this year’s expo booth with an eye for tech-savvy, sophisticated Broadcast and TV/Film Production community.

The Solution: I concepted, 3D modeled, and designed a scalable vector design system of lens abstractions alongside structured typography standards for hundreds of square feet in booth surface area. The 360i team and I collaborated with installation vendors maximizing usable, visible space — maintaining brand standards and quality across varying printable substrates.