The Ask: Mercedes-Benz USA was interested in jumping on the responsive bandwagon, but unsure how to evolve the current well-thought out user experience and brand implementation of their popular website without losing repeat customers and the luxury brand equity of the Mercedes-Benz Star.

The Solution: I concepted a fully responsive platform experience of their most premium AMG line, prototyping and documenting solutions for e-commerce marketing on a national platform scale. Current trends of touch/tap interactions, swipes, lightening page loads, and scalable typography were conceived and implemented in the final redesign, currently evolved much further at MBUSA.com