Around every turn awaits new, uncharted territory to conquer.

Professional race car driver Max Hanratty launched an app for fans on race day with all the tools to navigate race track venues across the country. In a sea of competition from all brands involved in the automotive industry, we designed a tech-forward, sleek, efficient and relevant brand to stand out. With a mark inspired by the core brand experience of the doppler effect (emulating the experience of being at a race track that only a fan canexperience), killer patterns and illustration, and a strategic color palette focused on an industry-unrealized, regally-toned purple, we’ve positioned Track King to be a powerful app used by tens of thousands on race tracks across America and the leading livery for Max’s race car in 2022.

#ConquerRaceDay