Samsung S20 for McKinney

I consulted for McKinney on their client, Samsung’s S20 product launch. Specifically, their target market of Gen-X residents across the state of Texas. With a $20M OOH ad buy focused on sporting venues and gridlocked highways, I designed a system for product-forward, Texan-centric billboards, with room for variation into sports-centric placements and changes in format and digital OOH application.