Samsung Global for McKinney New York

Samsung owns an impressive amount of screen real estate around the world. From Times Square, to Piccadilly Circus, Hong Kong’s Canton Road, to Milan’s Piazza del Duomo, millions of impressions are made. Samsung wanted to use underutilized ad space time to share a globally unifying passion of football across all these properties. I concepted several short :06s vignettes that capture the short attention span of street-goers across the world..