Calbee North America Corporate for Cutwater

A 75-year-old snack brand born out of Japan’s WWII rebuilding era is making headways into America’s snack aisles. With high-visibility products like Harvest Snaps and Shrimp Chips, the “Lays of Japan” company is little known Stateside, but it’s brands are. With innovation programs, financing and manufacturing partnerships on American soil, Calbee NA is bringing ingenuity and a dedication to quality ingredients from the Earth to a consumer category fraught with sugar, trans-fats, and preservatives. These are all the brand goals of Calbee in their US digital footprint. A responsive site featuring fun and playful design; CalbeeNA.com ties its popular products together with their corporate initiatives.