Branding a real estate startup decentralizing property investment with crowdsourced DAO blockchain assets

Imagine giving a group a people the power to ignite a collective buying power around real estate assets traditionally reserved for big capital private equity groups. Bonfire provides that platform with Blockchain-managed DAO collective asset management. It allows any human to own a portion of real estate and realize appreciation gains from solid property investments. The Bonfire brand comprises a bold, tech-saavy identity, in stark contrast to private equity brands and traditional real estate companies. An ownable mark inspires consumers to bring their torch to the fire, feeding an ever-growing flame that fuels larger buying power. A design system driven by temperature and heat–inciting collectivized engagement, gauging property potential, fueling market share–defines the visual language and tone of voice for Bonfire’s audience. All it takes is one spark to ignite the fire within, Bonfire provides a collective the opportunity to grow into a powerful buying force.