The Ask: 7-Eleven tasked our team at 360i to concept a campaign for the launch of its delivery app 7Now, tiered across the country, starting with key markets: Dallas, NYC, LA, Chicago, SF, and Denver. How can we convey the ease, product offering, and sporadic nature of an app that appeals to Gen-Z/Millenial target groups familiar with on-demand delivery app culture.

The Solution: I collaborated with the campaign concept team in bringing a Guerrilla marketing campaign to life across key cities corresponding with release-date delivery services. We collaborated with an illustrator to bring a typographic vision to life across multi consumer-targeted taglines: “Love Snactually,” “NO TP? No Problem,” “Sunday FUNDAY,” “We are the CHOMPIONS” and more. I designed key graphics for guerrilla LCD-display vans, print collateral, digital OOH, .com components, a full hyper-localized digital media blitz, and a special holiday delivery bag with custom illustrations.